Who are we? How can we differentiate in an already satisfied and swift-changing market? How can we keep surprising our customers in the future? These are all questions that we have spend a major amount of time on ever since we founded Old Habits Die Hard, or OHDH, in Amsterdam 2015.

We see ourselves as enthusiasts, lovers, but mostly we take great pleasure in creating fashion pieces that we believe are nice to wear. At OHDH, we are constantly looking for new trends, designs, colors and fabrics which we use as inspiration for our products. We want to respond to the current hypes with an “old habits” twist to it. We shall never work according to the rules, meaning we shall not present a collection each season. We live in the moment, we design in the moment and we will launch our products at the right moment.

At this moment, we want to focus on headwear. Starting with multiple colored Fedora hats and snapbacks. In addition, we designed a numerous amount of handmade straps for our Old Habits hats. The idea behind our straps is that we want to give you the opportunity to change the look of your Fedora hat at any time. To us, a hat isn’t a piece you only wear for one season. We want it to become part of your expression and therefore, you need to be able to adjust the look of it at any time. Although we will start with headwear, we are not afraid to try out other items either. We hope you will enjoy our products!

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Team Old Habits Die Hard