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About us

Our Story

Old Habits Die Hard is a female-led fashion label founded in 2015 in Amsterdam. Talisa, the creative co-founder of Old Habits Die Hard, wanted to pour her creativity into a personal love and passion of hers: hats.

“I believe hats should always be worn. A celebration dinner, your next holiday destination, a wedding, or just at the office – no matter the occasion, a hat should be included!”

– Talisa Cheung, creative co-founder

Old Habits Die Hard is named after the famous saying, with the intention to inspire you to break up with your normal way of doing things. Instead, Old Habits Die Hard dares you to be different! Break the rules and wear your hat on all occasions.

Old Habits Die Hard. Old Habits Die Hard Hats. Old Habits Die Hard is an Amsterdam-based fashion label with a focus on hats, caps and other headwear. Premium quality hats. Premium quaity hat styles. Hoed Amsterdam. Hat Amsterdam. Hat store in Amsterdam. Hoedenwinkel Amsterdam.
Old Habits Die Hard. Old Habits Die Hard Hats. Old Habits Die Hard is an Amsterdam-based fashion label with a focus on hats, caps and other headwear. Premium quality hats. Premium quaity hat styles. Hoed Amsterdam. Hat Amsterdam. Hat store in Amsterdam. Hoedenwinkel Amsterdam.

We see ourselves as enthusiasts, lovers, but mostly take great pleasure in creating fashion that we believe in. Our team constantly looks for new designs, colours, trends and fabrics that speak to us. We follow trends but add our own twist. We get inspired by old habits and translate them into a modern life.

How did Old Habits Die Hard come about?

As a hat lover Talisa noticed a huge gap between the quality of highstore hats and designer hats. She wanted to find the middle ground: timeless, premium quality hats that are known for their craftsmanship, designed for the fashion forward. Old Habits Die Hard is an embodiment of fashion forward ideas, creativity, quality, travel and the good life, which is translated into every collection Old Habits Die Hard brings to life.

About Our Hats

Old Habits Die Hard hats are designed to guarantee a perfect fit. It is important to us that your hat feels comfortable when wearing, so you don’t have to adjust it throughout the day. It is why Old Habits Die Hard has designed the adjustable strap inside of our hats to ensure your perfect fit.

Mission

With Old Habits Die Hard we want to ignite our customer’s love for hats. We want your hat to become part of you. Part of your identity. We would love for you to see your hat as the starting point of any of the outfits you wear.

Vision

Old Habits Die Hard believes in the versatility of hats. They are a high quality, timeless product that can be worn every day for years to come. We want to empower our customers to feel confident while wearing their hat. Dare to make every day style statements with a hat that suits your mood.

Product Origin

Old Habits Die Hard’s hats and caps are made in Portugal and made from 100% wool. Our straw hats are made in Ecuador from natural straw. All straw hats are handwoven by artisan women in Ecuador in a safe and voluntary environment. Our fluffy bucket hats are made in Italy. Our caps are made in Portugal and of 100% cotton.

The handmade straps Old Habits Die Hard sells with our hats are handmade by our girls at our headquarters. Both the leather straps and fabric straps are handmade per order. The fabrics chosen for our fabric straps are made of deadstock fabrics to ensure less waste from the fashion industry.

Old Habits Die Hard. Old Habits Die Hard Hats. Old Habits Die Hard is an Amsterdam-based fashion label with a focus on hats, caps and other headwear. Premium quality hats. Premium quaity hat styles. Hoed Amsterdam. Hat Amsterdam. Hat store in Amsterdam. Hoedenwinkel Amsterdam.

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